1. What is Exinda's Unified Performance Management (UPM)?
"Having recognized that application acceleration is not enough, Exinda has created UPM."

Unified Performance Management (UPM) is a new benchmark that defines the components required to effectively manage the performance of a wide breadth of applications that organizations use to do their business across Wide Area Networks (WANs), including the Internet. It incorporates all facets of WAN optimization, application acceleration, application visibility, application response time measurements and a ubiquitous global management facility. UPM fulfils both the technical and commercial requirements for a broad and scalable market adoption.   UPM: the ubiquitous availability of all WAN acceleration functionality to every user on every network globally.

2. Who can benefit from Exinda's UPM? How?
All organizations that have IT-based communications beyond their LAN boundaries, whether via WAN or Internet, will benefit from the comprehensive, integrated optimization and acceleration technology solution that only UPM delivers.   Small, medium and large companies can benefit from the high employee productivity gains, impro ved customer service and reduced network infrastructure costs that result from enhanced network performance. UPM also helps companies realize the full benefits of server consolidation, converged networks, thin client and remote access initiatives.  

3. How big is the market and how fast is it growing?
Many sources have tried to size the market. According to IDC's Worldwide Optimization Management 2005-2009 Forecast and Analysis, the 2004 revenue for WAN optimization products was projected to grow to US $611 million by 2009. More recent analysis such as those from Cisco and others are quoting figures of $14 billion to $20 billion. Exinda believes the revenue in 2009 will be at least $4 billion.   Exinda's UPM creates a new, distinctive technology category. While it is difficult to pinpoint the exact size of the UPM market, it is safe to say that the market is significantly larger than the WAN optimization controller and application acceleration markets combined. As businesses comes to fully understand its compelling ROI and cost/benefits ratio, UPM will be widely adopted and change the future of IP networking.  

4. How is Exinda's UPM different than the competition? How long will Exinda's UPM outpace the competition?
Exinda's UPM is the only comprehensive, fully integrated offering on the market today. UPM creates the new benchmark for optimizing WAN and Internet business communications. Competitors' products fall short of providing a complete solution for network performance and productivity improvements. Exinda is positioned as the catalyst for the wide scale adoption of a single, ubiquitous solution with global scalability and management capabilities. With the appropriate R&D investment, Exinda will sustain these key differentiators for two to three years.  

5. How does Exinda business model capitalize on this market opportunity?
As a progressive start-up company, Exinda is the first company to integrate and disseminate UPM. Exinda's business model addresses all aspects of the inevitable migration from IP communications to a more performance-based model where demand for WAN optimization controllers (WOC) and application acceleration technologies will grow for several years to come. UPM addresses global businesses' needs for higher employee productivity and reduced business costs. Our global distribution model, follow-the-sun technical support and superior technology position Exinda for leadership in the UPM market. With low overheads, Exinda has priced UPM to be affordable for the masses and compelling for the enterprises. 

6. How does Exinda intend to sustain its competitive edge as the market shifts to UPM?
While the competition scrambles to catch up to Exinda's fully integrated UPM model, Exinda will be delivering a globally scalable and ubiquitous central management system for UPM. It will take time for the competition to integrate all the UPM technologies they are missing onto a single platform and even more time to reduce costs to bring their pricing structure in alignment with Exinda's highly afford UPM solution. Continued innovation driven by market-smart product management and fuelled by constant leading edge R&D will continue developing UPM and deliver Exinda and Exinda Partners competitive edge into the future.

7. When is Exinda's Unified Performance Management available? How much does it cost?
Exinda's UPM is available today on all its x800 appliances. The costs range from as low as US $1,000 for branch offices to $40,000 for data center solutions. The Exinda x800s are complete UPM platforms. The Exinda x700s are a component of UPM for the end user with only WAN optimization requirements.

8. Where can I get Exinda's Unified Performance Management?
Exinda's UPM solutions are available through qualified resellers and network integrators. To find a partner in your area, visit Exinda Partners.

9. How quickly can a typical company achieve a return on investment for purchasing UPM?
Remarkably, a typical company can achieve a return on its investment in UPM in approximately 12.5 days. The costs for the UPM solution are quickly recuperated in increased employee productivity, improved customer service and deferred network infrastructure costs.